Privacy Policy – Step Ahead Flooring Store

Effective Date: 23.02.2026

Last Updated: V1

Step Ahead Flooring Store (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you visit our store, use our website, or contact us by telephone.
We handle personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Business Name: Step Ahead Flooring Store
Data Controller: Step Ahead Flooring Store
Address: 24 WEST DYKE ROAD, REDCAR TS10 1EJ
Email: stepaheadflooringstore@hotmail.com
Telephone: 07956014701

2. Information We Collect

We may collect and process the following personal data:
Information you provide to us
Name
Address
Telephone number
Email address
Payment details
Order details
Any information provided when requesting quotes, purchases, or fitting services
Information collected automatically (online)
IP address
Browser type
Device information
Website usage data via cookies
Telephone communications
Calls made to or from our business may be recorded

3. How We Collect Your Data

We collect personal data when you:
Visit our physical store
Place an order in store
Purchase products online
Contact us via our website
Contact us by telephone
Request a quotation
Arrange a fitting service
Communicate with us by email or social media

4. Call Recording

Telephone calls may be recorded for:
Training and quality assurance
Fraud prevention
Dispute resolution
Ensuring accurate order details
Recordings are stored securely and retained only for as long as necessary.

5. How We Use Your Information

We use your personal data to:
Process orders and payments
Deliver products and services
Arrange fitting appointments
Provide quotations
Communicate regarding orders or enquiries
Improve customer service
Meet legal and regulatory obligations
Prevent fraud and misuse

6. Legal Basis for Processing

We process personal data under the following lawful bases:
Contractual necessity – to fulfil purchases and services
Legitimate interests – to operate and improve our business
Legal obligation – where required by law
Consent – where applicable (e.g., marketing communications)

7. Sharing Your Data

We may share personal data with:
Payment processors
Delivery providers
Fitting contractors / installers
IT and website service providers
Legal or regulatory authorities when required
We do not sell personal data to third parties.

8. Data Retention

We retain personal data only as long as necessary for:
Fulfilling contracts
Legal requirements
Accounting and tax obligations
Resolving disputes
Call recordings are retained for a limited period unless required for investigation.

9. Your Rights

Under UK GDPR, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion (“right to be forgotten”)
Restrict processing
Object to processing
Data portability
Withdraw consent (where applicable)
Requests can be made using the contact details above.

10. Data Security

We implement appropriate security measures to protect your personal data against:
Unauthorised access
Loss or misuse
Alteration or disclosure

11. Cookies (Website Use)

Our website may use cookies to improve functionality and user experience. You can control cookies via your browser settings.

12. Refusal of Service

Step Ahead Flooring Store reserves the right to refuse the sale of products or provision of fitting services at our discretion. This does not affect your statutory consumer rights.

13. Changes to This Policy

We may update this policy from time to time. The latest version will always be available via our website or upon request.

14. Contact Us

If you have questions about this policy or your personal data:
Email: stepaheadflooringstore@hotmail.com
Telephone: 07956014701
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).